Donya Fahmy

P.O. Box 406704
San Francisco, CA 94146-0704

http://www.madcapmedia.com

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Summary of Qualifications

16+ years of Web and multimedia experience including content development, project management, user interface design, site design, graphics and HTML/CSS production, and e-commerce set up for new and legacy sites
7 years of concurrent experience developing and delivering Internet-related technical classes and content
9 years of PR and marketing experience emphasizing copywriting, video and print production, event planning and coordination, and publicity
Extensive writing and editorial experience in a variety of media and subject matter coupled with excellent research, business-to-business and marketing communication skills
Broad knowledge of multiple industries and vertical markets, including Technology, Financial Services, Real Estate, Entertainment, Biotech, Alternative Health, and Natural Products


Interactive Projects and Clients

Web (Partial)

 

Adobe Systems Inc.
CareAssured.com
Childrens Hospital Oakland
Childrens Hospital Oakland Research Institute
Design Tribe
Dropwise Essentials
E.piphany
Ford Worldwide
Income Opportunities Magazine
inquiry.com
Internet Literacy Consultants
JavaSoft
Learn the Net
MLM Productions
Multimedia Development Group
Netscape Communications Server Central
Pioneer S.I.T.E
San Jose State University Professional Development Center
Support Center for Nonprofit Management
3Com Intranet Solutions Center
Zimmerman Lehman

 


CD-ROM

 

Larry Magid's Net Profits (Quarterdeck)
Larry Magid's Essential Internet (Quarterdeck)

 



Professional Experience

Planning, Production, and Project Management

 Managed content development and migration for total re-design and expansion of the E.piphany web site
 Developed proposal with recommended content enhancements for 3Com's Intranet Solutions Center site
 Coordinated production and publishing of white papers and collateral materials for Netscape's Server  Central site
 Researched, developed, and produced editorial content for two Quarterdeck hybrid Web/CD-ROM titles
 Directed conversion and development of content, and site architecture for Ford Worldwide's first web site
 Established and managed $100,000 annual PR budget for PMI Mortgage Insurance Co.
 Underwrote financial guarantees for AMBAC-insured municipal bond issues totaling $45,000,000.

Interactive Content, Communications, and Training

Developed and taught over a dozen technical classes on HTML, Web Design, and Ecommerce for several clients including Adobe Systems, Inc., and San Jose State University Professional Development Center
Created educational content for multimedia CD-ROMs and Learn the Net Intranet-based training modules
Conducted research and interviews for writing press releases, articles, annual reports, and collateral materials
Produced speeches; position papers; corporate bios; media kits; and press conferences for various clients
Wrote and placed by-lined articles and press releases in a variety national, local, and trade publications.
Served as associate editor, contributing music and film critic, and entertainment feature writer for Bay Area arts & entertainment publications, including Hot Ticket! Magazine and SF Weekly.

Video Production

Co-produced nationally-viewed cable tv show. Wrote scripts, recorded voice-overs and on-camera stand-ups, provided music direction and general production assistance.
Teamed up with Gordon Productions to develop and produce a corporate video news release. Assisted with scriptwriting; location management; recruitment of talent; directing the shoot and final edit.


Work History

Dropwise Essentials, San Francisco, CA
Owner and Founder

2002- Present

DF Communications, San Francisco, CA
Multimedia/Web Producer, Writer, Trainer, and Consultant

1994- Present

PMI Mortgage Insurance Co., San Francisco, CA
Senior Corporate Communications Specialist
Corporate Relations Specialist
Marketing Communications Specialist

1990- 1994
1992
1991
1990

Freelance Public Relations/Journalism, Bay Area

1988- 1990

McGuire Barnes, Inc., San Francisco, CA
Public Relations Account Representative

1988- 1989

AMBAC Indemnity Corporation, New York, NY
Underwriting Analyst, Healthcare Group

1985- 1987


Education

M.P.A. Columbia University School of International and Public Affairs, N.Y, N.Y.
    B.A. Barnard College, Columbia University, N.Y, N.Y. Dean's List.


Computer & Other Specialized Skills

Software:

Proficient in Photoshop,BBEdit, Premiere, Dreamweaver, InDesign, Microsoft Word, Excel, FileMaker Pro.

Macintosh: OS 8.x, 9.x, and OSX.
PC: Windows XP and Windows7.
Programming: Extensive experience with hand-coding HTML. Additional experience with DHTML, CSS, UNIX, PERL and JavaScript.
Multimedia Classes: Digital Storytelling Workshop, BAMTA Digital Clubhouse, Santa Clara, CA
Non-Linear Writing, Media Alliance, San Francisco, CA
Intermediate Interface Design, SFSU Multimedia Studies Program, San Francisco, CA
Equipment: Experience with MiniDV, Hi-8, VHS camcorders, and 35mm and digital photography.
Languages: Arabic, French, Italian & Spanish.