Client: Children's Hospital Oakland Research Institute
Project: Original Site Design for C.H.O.R.I
In the spring of 1999, Children's Hospital Oakland Research Institute (C.H.O.R.I) engaged DF Communications to design a web site for the Institute, independent of the main Children's Hospital web site.
C.H.O.R.I asked us to create a design that was more academic in nature in order to clearly separate and distinguish it from the "kid-friendly" look and feel of its affiliate, Children's Hospital Oakland.
At the time, C.H.O.R.I was involved in a major re-design and renovation of it's soon to be new permanent home at the historic Martin Luther King Jr Plaza, so we incorporated various architectural elements and details from the MLK renovation into the overall look and feel, further reinforcing the "academic" look desired.
Our initial home page design prototypes included one that prominently featured a photo of the MLK building, and another version that featured the C.H.O.R.I logo --with it's wide arc-- sitting atop four image panels, each representing some activity or benefit of C.H.O.R.I's work. The latter prototype was later updated to include six image panels arranged in two rows of three --mimicking the look of the MLK facility's windows.